Media Alerts

Please check back on this page for updates on national and local T.L.C. events throughout the month of October. Be sure to "refresh" your browser, so that you'll have the very latest information.


Conference Call With Children From Across The Country To Release Results Of Kid-Powered Hurricane Relief Effort

Kids from more than 4000 schools combine efforts for hurricane relief at a level that rivals major corporations

CONTACT: Anne Ginther (515)-226-3357 office
(612)210-9952 mobile

WHEN: Thursday, December 1, 2005, 12:30 Eastern Standard Time (11:30 Central, 10:30 Mountain, 9:30 Pacific)

WHAT: National conference call (over speaker phones and intercoms) with kids from 15 schools from across the nation representing the approximately 4000 schools that have already reported in their numbers.

DIAL-IN: To dial in to the call, please contact Anne Ginther for the phone and pin numbers.

ATTEND: The media is invited to attend at any of the following locations
(please contact Anne Ginther for local contact information)
IA: HOST CITY--kids will gather at Hy-Vee Grocery HQ in West Des Moines
CA: Horace Mann in Beverly Hills
CA: Gompers Elementary in Lakewood
DE: Elbert-Palmer in Wilmington
FL: Pineview in Sarasota
ID: Koelsch, St. Joseph's and East Junior High in Boise
KA: Bluejacket-Flint in Shawnee
LA: Parkridge Elementary in Baker
MT: Grantsdale and Daly in Hamilton
NJ: Robert R. Lazar Middle school in Montville
TX: Kipp Academy, Houston, TX
VA: Catoctin Elementary in Leesburg

In a time when "donor fatigue" is an instantly recognizable phrase, Americans may be inspired to do more by children coming to the rescue.

*Please dial in between 30 an 35 minutes past the hour. The call will begin at 40 minutes past the hour and last approximately 15 minutes.

*A roll call of 15 representative schools from east to west and north to south.
Each school will briefly (30 seconds per school) share their stories about how they did it!

*We will announce FOR THE FIRST TIME EVER, just how powerful kids are as a combined force for good (hint: MILLIONS of DOLLARS)!

*The call will conclude with the children singing "God Bless America." The kids will sing the verse that relates to their region (Mountains, Prairies, etc.)

Additional Information
A new website, will launch on December 01, 2005 to "carry the tally forward" as kids continue to report in their numbers.

This website will carry forward both the current totals and the message of the power of ANYONE, even a child, to make a difference in our world!

The organizers plan to make another announcement on the anniversary of the day Katrina came ashore--August, 29, 2006. It is expected the children of the USA will raise over $10 million dollars for hurricane relief powered by the efforts of school children.


National Media Advisory for Friday, November 18, 2005

A release will be going out on or before Friday, November 11th regarding a national event on Friday, November 18th. Children across the USA will be participating in the announcement of what they've raised for hurricane-relief charities to-date. The event is tentatively scheduled to take place at 9:30 Pacific/ 10:30 Mountain / 11:30 Central / 12:30 Eastern with a live radio broadcast opportunity at precisely 40 minutes after the hour that will last 1 minute 30 seconds to 2 minutes tops. More information will be made available this week.

National Media Alert for Saturday, October 29th - Monday October 31st

TLC=Trick or Treating for the Levee Catastrophe (A.K.A. Trick or Treat for Loose Change): A Nationwide Kids' Movement to Raise One Million Dollars for Hurricane Relief.

USFUNDS for UNICEF Media Contact: Marci Greenberg, USFunds for UNICEF, (212) 922-2464
Sunday Media Contact in Iowa after 1:00 pm: Katie Scolari Borden
Cell 201-956-0805
When: Saturday, October 29th, Sunday, October 30, 2005, Monday, October 31st

What: Collecting Coins for Katrina on Beggars' Night and turning them in to charities at a big Halloween party.

Saturday, October 29-- 4:00 pm
Location: Leman residence: 725 Southfork Drive, Waukee, IA Phone: 515-224-2012
Last TLC Meeting--Conference call with kids across the country preparing for trick or treating, set personal goals for how much they want to bring in, etc.
*Talia and friends here will also be busy with the following tasks:
*Counting up current donations
*Plotting map of where donations came from
*Folding UNICEF boxes to put into large bags to be delivered to key locations for distribution.
*Folding UNICEF tshirts for the giveaway at the party tomorrow night.

Sunday, October 30
4:30 pm -- Talia and Friends meet at corner of SE Olson and Oak Leaf Drive in Waukee (off of
Boone… fairly close to Eason Elementary school)
Talia will put on her Quarter costume, and the kids will paint a "starting line" on the
4:45 pm --
Kids from across the USA will conference call in with Iowa TLC kids to cheer them
on. Someone will give a countdown and then the IA kids will be off and running to
trick or treat for loose change… and some candy, too!
7:15 pm -- Photo-op at HyVee's Coin Collection Party. TLC CEO Talia will be there dumping in
her change, along with Waukee Mayor Tony Oberman, West Lakes Hy-Vee Store Director Greg Huff, Asst. VP of Communications for Hy-Vee Ruth Comer, and USFUNDS for UNICEF representative Katie Scolari.
Location: West Lakes Hy-Vee in West Des Moines on University Avenue and Jordan
Creek Parkway.
**You may call Anne Ginther at 612-210-9952 between 9:00 and 10:00 to get updated anecdotal information for your 10:00 news. (i.e. One kid brought in $235!!)

Monday, October 31st
7:00 AM-- Location: Leman residence: 725 Southfork Drive, Waukee, IA
Talia will call UNICEF "True World Hero" Wilbur -- a first grader in NY to tell him
how much trick or treaters brought in to the party last night and cheer him on to do
the same or better on Halloween night. Talia will be available for interviews
throughout the day. Donations will continue to come in through 11/4. We hope to
present a big check to all charities the week of 11/06. Details forthcoming.


Subject: Tuesday, October 25th 4:00- 6:30 pm-- Hundreds of kids in costume get their trick-or-treat collection boxes and bags from Talia Leman, 10 year old CEO of TLC

TLC Media contact: Nancy Berg

U.S. Fund for UNICEF Media contact:Marci Greenberg,
(212) 922-2464

What: Hy-Vee Trick-or-Treat party / Kick-off for TLC's Countdown to Coin Collecting that culminates on October 30/31st. Hundreds of children in the West Des Moines / Waukee area will come in costume to trick-or-treat throughout the store and to receive their collection boxes and bags to trick-or-treat for hurricane relief on "Beggars' Night."

Who: Talia Leman, 10-year-old CEO of TLC and U.S. Fund for UNICEF National Youth Ambassador will be in costume dressed as a quarter (with mom, Dana)--passing out Trick-or-Treat for UNICEF collection boxes for the children to use when they go trick or treating.

When: Tuesday, October 25, 2005
Talia and mom, Dana, will be passing them out from 4:00 to 6:30 pm.
Anne Ginther, TLC Advisor, will be passing them out from 6:00 to 8:00 pm.

Where: West Lakes Hy-Vee1725 Jordan Creek Parkway University Avenue and Jordan Creek Parkway, West Des Moines, IA

Why: (Please consider incorporating the following message into your story)

We need everyone in this community to be prepared on Halloween night with some loose change to give to the trick-or-treaters along with the candy. We also need parents to know what to do with the money once it's collected:

1. Come to the Big Bash at Hy-Vee on "Beggars' Night," Sunday, October 30th from 7 pm to 9 pm. Toss your change in a coin counter and see how much you collected! Trick-or-Treat for UNICEF and THE AMERICAN RED CROSS will have collection sites at the store. The first 100 children to donate to Trick-or-Treat for UNICEF will receive a "True World Hero" t-shirt.

2. Report your donation on-line. Go to TLC's website: and click on "REPORT YOUR COLLECTED MONEY AND DONATE HERE" and the links will automatically tally to TLC's movement with the charity you select.

3. If you choose to donate to another hurricane-relief charity, or prefer to mail a check to any of these organizations, you may go to our site and click on "REPORT YOUR COLLECTED MONEY AND DONATE HERE" and simply add a comment indicating how much you raised and for which charity.


For Saturday, October 22, 2005--2 events 4:45 pm and later


TLC= Trick or Treating for the Levee Catastrophe (A.K.A. Trick or
Treat for Loose Change): A national KID-MOVEMENT that
culminates on Halloween to help hurricane survivors in the
Gulf Coast.

TLC Media contact:
Nancy Berg

Countdown events:

Saturday, October 22, 2005

4:45 pm "Wauktoberfest" Costume Parade--Centennial Park, Waukee
Parade starts at 5 pm.

Children will line up in costumes for a short costume parade. TLC's 10-year-old CEO Talia Leman (TAHL-ya leh-MAHN) will participate ( in a surprise costume ) along side many young TLC trick or treaters. At the end of the parade the children will receive UNICEF trick or treat boxes and Hy-Vee Red Cross bags to use on Beggars' night, along with more information about upcoming events, safety tips, and how to donate your collected money.

6 to 10 pm

Mardi Gras in the Museum -- a Benefit Event for Iowa’s Gulf States Relief Fund sponsored by The Iowa Department of Cultural
Affairs and the Iowa Arts Council cohosted by Lt. Governor Sally Pederson and TLC CEO Talia Leman.

State Historical Building, 600 E.Locust St., Des Moines -- speakers and
singers will be right in the Atrium when you walk in.

Media Contact for this event: Jeff Morgan, 515-281-3858

6:45 pm Lt. Governor Sally Pederson will be speaking for about 10 minutes

7:45 pm Talia sings (She really ROCKS!) and Guitarist Doyle
Smith will sing Randy Newman's popular song from the
movie "Toy Story," "You've Got a Friend in Me."

For Wednesday, October 12, 2005 at 1:15 pm.

TLC Makes the Kid-Connection –
See for yourself how children from Baton Rouge reacted to letters brought to them from children at the Academy and Eason Elementary

WHO: TLC Advisor / Mom will give a fun and educational presentation about volunteering in the shelters and then distribute letters from the kids in the shelter in response to the children's letters from Iowa.

*Posters that the children made will be up when Academy students enter the room -- we'll encourage students to look at and discuss the posters.

*Poster that TLC Advisor / Mom made with pictures from her travels will also be up for kids to see.

*Once kids are seated, TLC Advisor / Mom will begin presentation in a funky coat and accessories.... as she talks about how the children down there are a lot like the children up here, she'll remove the coat to a more conservative look, talking about how some of them have funky clothes, and some of them wear school uniforms... talking about all the different looks, personalities, etc. which are just as diverse as we'd find here.

*She'll talk about the letters. The children in the shelters were very moved by such an outpouring of love from children they don't even know. As we begin to pass out the letters, TLC Advisor / Mom will read one aloud. Then we'll ask students to read a couple aloud.

*Short Q&A / discussion

*We'll wrap up with a short video diary of the trip, which includes a personal "shout out" from James, a boy at one of the shelters, who says, "Hey TLC--Thanks for the M&Ms!"

*TLC Advisor / Mom will hang around to answer any additional questions.

WHERE: The Academy
924 Polk Boulevard
(Located behind Tifereth Israel Synagogue across from Roosevelt High School)

WHEN: Wednesday, October 12 at 1:15 p.m.

Check out the new photos, letters that have been posted on our website:

Jennifer Perry, APR
Director of Media Relations
Iowa Health -- Des Moines
1200 Pleasant Street
Des Moines, Iowa 50309
515-241-5283 office
515-241-5339 fax

Saturday, October 8, 2005

Kids Helping Kids in Response to Hurricane Disaster
Children across the country are working together to raise $1 million to benefit the American Red Cross hurricane relief.
DES MOINES, Iowa – For one 10-year-old Iowa girl Halloween is not about how much candy she can stuff into her pumpkin, but instead how much money she can help raise for people affected by the hurricanes in the Gulf Coast. That’s why she’s leading one of the nation’s only unified children’s fundraisers. Schools from across the country are joining the effort, including California, Illinois, Florida, Michigan, Minnesota, Kansas, Iowa and South Dakota.

Talia Leman of Waukee, Iowa is encouraging children in her community and across the United States to turn Halloween into a $1 million fundraiser for hurricane relief. She is calling her idea T.L.C. — Trick-or-treating for the Levee Catastrophe, which she says, in the wake of Hurricane Rita, can also stand for “Trick-or-treat for Loose Change”.
At first Leman brainstormed a fundraiser for just herself and her friends. Then it expanded to her neighborhood. Leman then put her idea to paper. A million dollars didn't seem too far to reach. If 100,000 children raised $10 each, she calculated, they could do it. She already has earned the backing of Hy-Vee, an Iowa-based grocer, who printed her message on 8.5 million orange plastic grocery bags that can double as trick-or-treat bags. Hy-Vee is distributing the bags at its 221 stores in seven Midwestern states.

The idea continues to grow and is becoming a true children’s movement. In addition to raising money across the country, T.LC. is also doing a letter writing campaign to children in the affected areas letting them know that this Halloween is not just about getting – but about giving.

“You don't have to be a grown-up to make a difference. All you have to do is want to help," says a very dedicated Leman.

If the approximately 40 million children across the United States that celebrate Halloween join in her efforts and collect just $1 each – they’ll far exceed her goal, raising potentially $40 million.

There are a number of ways for children of all ages to get involved – no matter where they live in the United States. Job descriptions are posted at their website at and kids can choose what they want to do to get involved in their local community.

To donate to T.L.C., you can bring your coins to a local participating school, to a local Hy-Vee Grocery Store, or log onto where you will be directed to a free standing coin depository. In addition, T.L.C encourages you to visit their website to record the amount children raise so that they can tally the results of their fundraising efforts.


To see Talia’s Plan for T.L.C. visit:

Alert: For October 4, 2005 at 6:30 pmTLC=Trick or Treating for the Levee Catastrophe (A.K.A. Trick or Treat for Loose Change): A FUNd Raiser designed by kids for the American Red Cross Hurricane Disaster Relief

TLC Media contact:
Jennifer Perry

Anne Ginther, TLC Advisor will deliver in person along with their letters and pictures.

When: Wednesday, October 5, 2005

8:25 am -- TLC Advisor Anne Ginther will fly out of the Kansas City Airport with Iowa children's letters and pictures to be hand delivered to 200 children in Gulf Coast shelters, arriving in New Orleans at 12:10 PM.

10:54 am - TLC Advisor Gretchen Hansen (MN native) will fly out of Minneapolis and hook up with Anne in Dallas where they change planes and arrive together in New Orleans at 12:10 pm... carrying our precious cargo all the way.

We're working through logistics with Wal+Mart. There's a small chance the goods would be handed out to the children tomorrow afternoon, but more likely that this will happen on Thursday or Friday. We will alert you as soon as we have all the details. Please note--there may be a delay in media alerts on the Internet, as the blogger who does this, happens to be the person who is going to the shelters. Rest assured that Jennifer Perry will be up to speed on everything and send releases out to the media. She will be available to field your questions, too.

What: T.L.C. Advisors travel to Louisiana to deliver personal letters, pictures, plus supplies that children in Iowa will shop for tonight at 6:30 pm with gift cards generously donated by Wal-Mart.

Where: Tentatively two shelters (definitely one of the two): Baton Rouge and Lafayette--Wal-Mart is working out logistics. We'll let you know as soon as we have the info.

River Center Shelter
275 South River Rd
Baton Rouge, LA


Cajun Dome
444 Cajun Dome Blvd
Lafayette, LA

Why: Monday marks the kick off of the "You've Got a Friend in Me" week--part of the TLC Campaign

The T.L.C. kids want the kids who were affected by the hurricane to know, "You've Got a Friend in Me."

This week we'll begin to open a direct link between the kids who want to help and the kids who need help as a result of the hurricane disasters. Children from The Academy in Des Moines, IA and Eason Elementary in Waukee, IA wrote letters and colored pictures for the children who were affected by the hurricane disaster.

Come along with us as we shop for the hurricane survivors. Wal-Mart has generously donated roughly $1600 dollars worth of gift cards that six TLC kid volunteers will use to shop for their new friends in Gulf Coast shelters. Then watch as the survivors respond, and write letters back to the T.L.C. kids who want to help.

Watch us simultaneously as Anne Ginther (TLC Advisor) loads up the letters and travels back to Iowa.
Talia will be at a dress rehearsal with her dad for an upcoming performance. The song they're singing: "You Got a Friend in Me." (Which by the way, was planned long before this week's event was planned. Nice how things work out, huh?) Later watch as the kids organize the delivery of the letters from the hurricane survivors. Come with us on Tuesday as the TLC CEO delivers letters to her classmates who just wanted to lend a hand.

We will issue new releases as dates and times are confirmed.


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